A Farm Machinery Website Built for the Modern Age

Trusting the Process

The first job was the product catalogue. Abbey Retail had all of their stock in ARD Software, their previous platform. Rather than rebuild that database by hand, we migrated the full product catalogue directly into WooCommerce, bringing every product, category, and detail across cleanly. For a business with a catalogue that size, that migration alone saved a significant amount of manual work.

With the content in place, we moved on to design. Abbey Retail is a subsidiary of Abbey Machinery, and we wanted the new site to feel distinct. We redesigned their logo in a bold red and carried that colour throughout the entire site. The result is a brand identity that’s recognisably their own while still sitting within the broader Abbey family.

The centrepiece of the build was a custom mega menu for their machinery range. With the volume and variety of products they carry, a standard dropdown menu wasn’t going to cut it. The mega menu lets customers browse by category quickly and clearly, whether they’re on a desktop monitor, a laptop, a tablet, or a phone. Every element of the site was built and tested across all screen sizes as part of our web design and development service, because a farm machinery webshop needs to work just as well on a phone in a yard as it does on a desk in an office.

This project was also the first time we worked in collaboration with Emma Choptiany at EC Easy Marketing, who brought her marketing expertise to the project alongside our development work. It’s a partnership we’re building on.

After launch, Abbey Retail moved onto our hosting and support package. Their site stays up to date, stays secure, and minor content changes are handled as part of the package. No chasing developers, no extra invoices for small updates.