Enabling a Painter to Sell Art Worldwide

Trusting the process

We began with a short discovery conversation to understand Catherine’s goals and vision. Her priorities were clear. She wanted her artwork to be presented in a way that communicates the feeling behind each piece, an online shop that feels effortless to use, and a secure, straightforward purchasing experience for collectors.

With that in mind, we designed the site structure and content around Catherine’s own voice. Using the About text she provided as our foundation, we shaped a very personal website experience. All copy was written in the first person, keeping the tone warm, authentic, and focused on the buyer. The paintings were then organised into clear sections, such as Original Art and Sold Art, making it easy for visitors to explore by category.

The webshop itself is built on WordPress with WooCommerce, configured for secure payments through Stripe and international shipping. WooCommerce also gives Catherine a simple and flexible product management system, allowing her to add new paintings and update availability as her collection grows.

As Catherine chose our Hosting and Support package, she is never left to manage the site alone. Whether it is updating text, adding new paintings, or changing featured favourites, we are always at the end of the line.

The website is fully responsive, ensuring the artwork looks just as striking on mobile as it does on desktop. We also optimised images for fast loading while preserving colour accuracy, added clear calls to action, and implemented basic SEO (Google Ranking) to help the site reach art lovers and, most importantly, art buyers.

After a collaborative revision round to fine-tune the tone and layout, we delivered an easy-to-manage admin area and guided Catherine through uploading new paintings, marking pieces as sold, and responding to enquiries with confidence.